A good animation studio will understand its clients’ needs. They can help develop storyboards and workflows to convey the project’s vision. They’ll also create matching assets to get them ready for production. The proper Brisbane animation studio makes sure that all software and hardware are compatible with the project and provides valuable insight into how to save development time, reduce costs, and boost efficiency.

For example, it’s not uncommon for a project to begin with a rough storyboard of what a scene will look like and some general character sketches. These are great ways to get a quick idea of the tone you want to convey in your work but can become stale once you start working on scenes or assets.

You may have noticed that many of these animators have some background in animation—it could be an art medium like drawing or visual effects, or motion graphics—but some are trained in software design and coding for video games or film/video productions. So what makes animation studios different? Some are known primarily as visual effects studios—even if they do some animating sometimes—while others have a strong focus on motion graphics and illustration. The important thing about animation is that it’s incredibly impactful when combined with other forms of media storytelling, particularly virtual reality and AR experiences.

Animation can be used across all media types and in many different forms. Some effects have existed since time immemorial, but techniques have evolved significantly over the last few decades.

Many visual effects are done with software that you may already be familiar with, programs like Adobe After Effects or Photoshop. This can allow for faster and more accurate rendering of complex scenes and interactions. A powerful rendering engine can have a massive impact on how a scene looks, making it easier to block out complex scenes and performances. Some tools let you import data from other programs, such as Photoshop or Illustrator, so if you’ve created something quickly in one program that needs to be rendered into a photo-realistic scene in another program, blending them into the final product is more straightforward than one might think. More recently, there has been an increasing amount of attention given to advancements in the 3D content creation space—such as VR sculpting tools that let users create photorealistic content without needing advanced software skills.

The motion graphics industry is proliferating because it’s being embraced by many sectors, including video games, sporting events, and advertising — all things we’ve seen thrive under advanced technologies like virtual reality and augmented reality. For example, if you spend time watching sports broadcasts on your cable box or streaming shows through iTunes, you’ve likely noticed that advertisements feature dynamic images designed to engage your eye whenever possible.